VUALTO’s technology & expertise helps ITV bring niche live streaming content to its viewers.

VUALTO’s technology & expertise helps ITV bring niche live streaming content to its viewers.


Pictures by Jakob Ebrey

VUALTO, a leading live and on-demand video streaming and DRM provider, today announced that ITV, a leading media and entertainment company and the largest commercial television network in the UK, has chosen to implement VUALTO’s dynamic event orchestration technology to deliver live streamed events via its ITV Hub video-on-demand service, integrated with VUALTO’s scalable DRM solution to protect the broadcaster’s valuable video content.

Reaching over 40 million viewers every week, ITV broadcasts some of the biggest programmes in news, drama, factual and entertainment. In recent years, it has expanded its video-on-demand service ITV Hub, which is available on 28 platforms and on over 90% of connected televisions sold in the UK. The organisation has also recently announced an increased focus in on-demand content.

In order to drive incremental views and make the broadcasting of more niche events via the ITV Hub, the partnership with VUALTO will enable ITV to explore more of its existing sports rights. The broadcasting giant selected VUALTO to deliver the necessary infrastructure to enable the spinning up of pop-up channels for the streaming of live events via its ITV Hub.

VUALTO’s CONTROL HUB (VCH) provides ITV with dynamic event orchestration, allowing for the scaling up of resources for a live streaming event immediately before it begins and ability to scale down once it is over, enabling the broadcaster to save on cloud-hosting costs that would otherwise be accrued from having the service continuously running.
Integrated with this solution is VUALTO’s VUDRM service, which ensures protection of ITV’s valuable content. The scalable service ensures compatibility with the three leading DRM technologies and a range of different browsers, enabling protected content to be delivered to as many end users as possible, regardless of device chosen.

Following a successful first test with ITV via its ITV Hub platform for the British Touring Car Championship, VUALTO will deliver further support for a calendar of live event streams, including more sporting events.

Vinay Kumar Gupta, Senior Architect – ITV Video Platform, comments: “We are committed to providing our viewers with the best range of content, and our long-term focus is on delivering that choice via our ITV Hub platform. VUALTO’s solutions and expertise have been invaluable in delivering the necessary infrastructure to ensure the commercial success of some of our more niche sporting events, and we look forward to the next stage of the project.”

Camilla Young, CEO and Co-founder, VUALTO added: “We’re proud to be working closely with ITV to deliver support for its live event streams in a cost-effective and flexible manner. We look forward to helping the organisation expand its portfolio of niche live streaming content in 2021 and beyond.”

About ITV
ITV entertains millions of people and shapes culture. We are a leading media and entertainment company, with the largest commercial television network in the UK and a global production and distribution business, with over 55 labels. Creativity, quality content and engaging audiences in the UK and around the world is at the core of everything we do.

We reach over 40 million viewers every week with our programmes on ITV’s family of channels, as well as the ITV Hub, which is available on 28 platforms and on over 90% of connected televisions sold in the UK.

ITV Studios has produced over 8,400 hours of original programming. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 45,000+ hours to more than 300 broadcasters and platforms. As part our More than TV strategy and renewed focus on building a scaled Direct to Consumer service in the UK, we recently surpassed 500,000 subscribers to our ad-free catch-up service, Hub+.
As the media landscape continues to change rapidly, our organisation is focused on building upon its unique combination of creativity and commercial strength, transforming digitally to create a more diversified and structurally sound business.

VUALTO are experts in cloud-based OTT Video Delivery & Orchestration, developing streaming solutions on a global scale. With three products, the VUALTO CONTROL HUB (VCH) video orchestration tool, CLIP2VU live & VOD video clipping & syndication tool, and VUDRM Digital Rights Management, VUALTO deliver an adaptable, scalable & intelligent video delivery solution, taking your content from camera, right through to your chosen users, on multi devices. Working globally, VUALTO develop video solutions for a host of industries to include: Broadcasters, Sports, Governments, Media & Entertainment, OTT Service Providers and Telecoms & Operators. To learn more, please visit