How Live Streaming Helps Broadcasters Increase Audience Engagement & Reach New Audiences
Streaming offers a lower barrier to entry than traditional cable/satellite TV distribution while allowing content owners to reach a global market. There’s less risk in setting up a live channel, but the rewards are potentially greater than with TV because you’re not limited by geographical area.
Live streaming is one of the top ways broadcasters have found to engage with their audiences. With creative and regularly programmed live streams (even as 24/7 broadcasts), it’s possible to reach both existing subscribers already interested in other existing content as well as new audiences.