As a regional streaming platform for the Middle East & North Africa region, STARZPLAY offers access to original and premium Hollywood and Arabic TV series, films and more via apps on Android, Apple and a range of other devices, with the platform currently serving over 1.8m subscribers.
The business challenge
As a start-up in 2015, STARZPLAY was looking for an economic unified API integration that would help to save both costs and time spent on deployments. After testing solutions from multiple DRM providers, the organisation turned to VUALTO and its VUDRM digital rights management solution. Aside from VUDRM offering a much-needed update to STARZPLAY’s DRM setup, the streaming provider was immediately impressed by the support offered by the VUALTO technical team, with clear solution presented to meet the organisation’s strategic requirements. VUALTO also had a wealth of experience in the sector, having already supported multiple clients with a unified API.
A scalable, resilient solution
From the outset, VUALTO has worked close with STARZPLAY to implement its VUDRM solution. Along with allowing for one API for a multiple DRM managed service, STARZPLAY has benefited from massively improved uptimes compared to previous years, with 100% uptime in 2020.
VUDRM’s integrated scalability and resilience has also proved particularly pivotal in 2020, with significant traffic spikes experienced during lockdowns due to the COVID-19 pandemic. STARZPLAY saw increases of 50% in streaming hours per unique user, meaning unprecedented levels of consumer demand had to be met. VUDRM’s scalable infrastructure, which uses a Kubernetes container orchestration system on AWS, enabled STARZPLAY to continue securely delivering low-latency live and video-on-demand (VOD) content to its audience throughout the UAE and Saudi Arabia, across multiple devices, retaining complete control of who watches its content and when.
A close partnership
In addition to the initial remit of the project, the working relationship has developed over the years, with VUALTO’s expertise and best of breed solutions being engaged across several markets. VUALTO has worked with STARZPLAY to implement its VUDRM solution again for VOD assets in the MENA region, as well as a more recent project involving STARZPLAY’s strategic investor and global content leader, Lionsgate.
2020 saw STARZPLAY take the opportunity to start providing technology solution for an OTT service in India. VUALTO was part of the overall solution offered by STARZPLAY for this project.
Global growth plans
Faraz Arshad, VP of Technology & Infrastructure, STARZPLAY, comments, “Wherever our business goes, the embedded VUDRM goes along with it. The partnership we have with VUALTO is an established part of our tech stack, bringing us go-to-market speeds. VUALTO’s 24/7 NOC support team have been beside us at every stage of our partnership, ready to help with any challenge or hurdle we’ve faced over the last five years. I look forward to working closely with VUALTO in the coming years to expand our offerings in other regions, helping to solidify our strong position in an ever-growing market.”